In 2003, when I started working as a professional organizer, my clients were moms with young children, much like myself. I helped them set up household systems and routines and organize their physical space. At that time, I knew I didn’t want to work with seniors because I didn’t think I could relate to where they were in life and how to help them.
As my business grew, my clients were shifting to solopreneurs, much like myself. I helped them get their business operations and workspaces organized.
Later, as my children left and went to college and I became an empty nester, those were the clients I attracted. I helped them right-size their home now that their children had moved out. I also helped them with those organizing projects they had put off doing “until they had time,” such as organizing photographs and other memorabilia.
Well, now that I am in my senior years, I understand where seniors are in their lives, and I want to learn more about how to help them either age in place or with moving and transitioning to a senior community.
In 2017, I joined the National Association of Senior Move Managers (NASMM) for education and to strengthen my skills in working with the senior population. Senior move management is my fourteenth revenue stream.
Recognize that as you mature and age, your ideal client might mature and age too.
Who is your ideal client? Has your ideal client changed since you started your business?