Marketing
How Social Media Can Elevate Your Business
Social media is an extremely powerful tool for businesses of all sizes. With a well-crafted strategy, you can use social media to reach more clients, increase brand awareness, and engage with your target audience in meaningful ways. There are several platforms available that can help you achieve your business goals. In this article, we will…
Read MoreLet’s Talk About CRMs
Students often ask me what CRM (client relationship management) application I recommend for a professional organizing business and do they need one. Let’s talk about CRMs. When I started my organizing business in 2003, the CRMs available were geared for medium size businesses or larger ones. If the CRMs available today that focus on single-owner…
Read More5 Benefits of Working With a Professional Organizer
Often, people dismiss the need for a professional organizer because, in their mind, they don’t want to pay someone to do something that seems so simple. They feel like they can do these tasks by themselves. After all, why would you hire someone to declutter your house? Or help you come up with a decent…
Read MoreHelp! How do I find clients?
When starting a professional organizing business, the question students ask the most is, “How do I find clients?” The first thing to recognize is you need to seek out clients and not wait for clients to seek you out. Four months into the start-up of my organizing business, my husband, Stefan, and I were in…
Read MoreGrow Your Business – Volunteering Leads to Becoming an International Keynote Speaker
While attending the 2014 ICD conference, I received an email from the Association of Professional Declutters’ (APDO’s) conference chair inviting me to be the keynote speaker at their 2015 conference—keynote speaker, London, England! What a thrill and honor to be asked. We arranged for a Skype meeting, discussed what they wanted me to speak about,…
Read MoreGrow Your Business – Volunteering
At the beginning of my professional organizing business, I immediately joined NAPO and NAPO Oregon. I attended NAPO meetings monthly, and within six months, I was asked to serve on the Oregon board as board secretary. I was thrilled that they wanted me and of course, said yes! I remained on the Oregon board for…
Read More10 Best Organization Apps to Simplify Your Life
As a female business owner, I was asked to share my favorite organization/productivity apps and why for an article in Oprah Magazine. I responded with: Microsoft To-Do– to track all of my personal and business tasks. Why? It is easy; I can set reminders, see the day, week, or entire list, create multiple lists (great…
Read MoreGrow Your Business – Networking
Strategic alliances are individuals or businesses that share similar clients with you. Network every day. Talk to everyone about your business. Who do you know that can help you promote your business? Who can you partner with and strategically align yourself with to provide mutual marketing opportunities? A few strategic alliance examples include: realtors interior…
Read MoreGrow Your Business – Speaking
During my first year in business, I discovered public speaking as a beneficial way to grow my contact base, meet potential clients, and create another revenue stream. What? Another revenue stream? I had not imagined multiple revenue streams when I started this profession. I thought I would work with people to organize their homes, and…
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