I came across the “Elephant’s Walk” story [not sure where now] and I think it sums up the difference between advertising, marketing, public relations:
“If the circus is coming to town and you paint a sign saying “Circus coming to the Fairground Saturday,” that’s advertising.
If you put the sign on the back of an elephant and walk him into town, that’s promotion.
If the elephant walks through the mayor’s flowerbed, that’s publicity.
If you can get the mayor to laugh about it, that’s public relations.
And if you actually planned the elephant’s walk, that’s marketing.”
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